Your Website is More Important Than You Think
Botsman calls this the “trust leap” that people are taking with technology.
“A trust leap happens when we take the risk to do something new or different from the way we’ve always done it.”
Because technology is so present and easy to maneuver, people turn there first to make connections and often trust it more. Websites are the first impression and if they’re not attractive and current, people will go elsewhere.
So, your website.
If it’s true (and it is) that your website is the “front door” for new people, what is it saying about you?
Does your website inspire trust when someone knocks at your Internet door?
I know, I know. Getting your website up and off the ground was a major accomplishment. And that’s awesome. But unfortunately, it cannot be static. Your website is not something that you can check off your list as having “completed” because…it’s never done. I’ve been on some websites that have such old information that I wonder if the place is still in business. Those websites, I’m sorry to say, do not instill trust.
If you were going to judge you by your website, what would you think?
It’s hard and time consuming and (probably) few people in your sphere have the skills to manage a website. But just know that for new people, your website is important. Figure out a way to update it on a regular basis. For some of you that’s going to be weekly and for others that’s going to be at least once a month. Your website needs to post information that’s up to date. See it as a way to begin building trust.
I agree. It might not seem fair. But this is the way of the world. You can either adapt and embrace it or dig in your heels and look the other way. From everything I know about you, my awesome readers, there’s no way you’d want to be anything less than inviting and welcoming to the new (technology-driven) stranger in your midst. That’s pretty exciting. Hallelujah!
Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. Thankfully, no one gets to “swipe right” or “swipe left” on her blog. She was the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at firstname.lastname@example.org or on Facebook at https://www.facebook.com/inspiringgenerosity.
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Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.