Facebook Fun with Colby Reade – Part 2
But remember: If you want to reach new audiences, you will have to spend money.
Here are a few quick ideas on ways to use FB Live or video:
Have someone share his or her faith story
Interview someone about an upcoming event
Live stream a service (FB saves the Live Stream so that you can use it later as well)
Videotape or Live Stream your church or organization in action doing service.
Experiment! Do a FB boost of your post. See what happens by investing $50 to boost several posts about a particular event through Facebook. Understand what type of engagement you get. If that works, great. If it doesn’t, try something different.
Colby swears that one or two hours a week dedicated to Facebook advertising is all you need. A volunteer or someone in the office can schedule posts. His recommendation: 4-5 posts per week. Facebook knows how much you post, and if it’s more than that, they start eliminating the number of people who will get your posts in their FB newsfeed.
Last thing, always use an image, preferably a video. You will see a definite rise in people reading your posts. And final, final thing: have fun and don’t be intimidated. Facebook is a pretty accessible and easily figured-out format.
My sincere thanks to Facebook Whiz, Colby Reade, for sharing his wisdom and knowledge with all of us. He’s even willing to have you follow up with him. You can reach him at Colby@consultcolby.com. Thanks to Colby, you can have confidence to go forth and conquer Facebook. Onward!
P.S. Let me know how you’re using Facebook and what’s been working for you. Have you budgeted for Facebook? How much? Who’s in charge of your Facebook page? Have you any set guidelines for social media? Feel free to share the information with me at firstname.lastname@example.org
Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. Point of personal privilege: Congrats to her son, Luke on receiving his Bachelor of Arts this Sunday! She was the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at email@example.com or on Facebook at https://www.facebook.com/inspiringgenerosity.
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Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.