Inspiring Generosity


Social Media Makes Sense, Donut?

                                                             Finally! I get it!

Traveling used to be fun. For all you sweet young things out there, you will never experience the thrill of getting to the airport 15 minutes before takeoff, running through the terminal and yelling, “Wait! Wait!” to the airline attendant just as the door to the plane is about to shut. Ah, those were the days.
Now that I am older, supposedly wiser, and sadly forced by some weird “rules” to get to the airport early, I have much more time to be aware of my surroundings. I guess that’s (kind of) a good thing.
And, who knew that being more mindful of my environment could be educational too? As I was returning from a brief visit to Azusa and Glendora (California) this past weekend, I saw the following sign at “Blue Star” Donuts at Portland’s PDX airport:
snapchat – now you see it, now you donut

twitter – I’m eating a #donut
facebook – I like donuts
foursquare – this is where I eat donuts
instagram – here is a photo of my donut
youtube – here I am eating a donut
linkedin – my skills include donut eating
pinterest – here’s a donut recipe
spotify – now listening to “donuts”
g(plus) I’m a google employee who eats donuts
As my husband, Tom, tweeted out “Finally, a cogent explanation of ‘social media’ for those of us who donut fully comprehend it.” Get it? “Donut”? He’s such a card!
The Blue Star sign is good, not only in the way it succinctly outlines social media (for which I am very grateful), but it can also potentially serve as a clever way to help new people understand your organization or congregation.
Here’s how to create your own “Blue Star” sign:
-  Can you easily define what makes you unique or different in a few understandable bullet points?
-  Can you use some humor or light-heartedness to get your point across?
-  Can you proudly post it somewhere so that new people see it?
This Blue Star sign can serve not only to explain social media, but it can inspire you to think creatively about expressing who you are. Donut it make sense to use the Blue Star example? Really, donut be so serious. We all need a little levity – and maybe a donut or two – in our lives. Go forth and donut disappoint.

P.S. I was thrilled to meet one of my readers from Torrance, CA this past weekend. Claudia and I met at Sunday evening’s fabulous post-General Conference worship service at Pasadena First United Methodist, hosted by the Cal-Pac Annual Conference. What a treat and blessing it was to meet her!

Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. She can vouch for Blue Star’s Chocolate Almond Ganache. Mmmmm…donuts. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at inspiringgenerosity@gmail.com or on Facebook at https://www.facebook.com/inspiringgenerosity or at CesieScheuermann.com.

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Cesie Delve Scheuermann
Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.