Giving During December - Even Christians Follow Trends


Giving During December – Even Christians Follow Trends

I am in withdrawal.  No more new episodes of “The Good Wife,” “Parenthood,” “’black-ish,” or “Nashville” til mid-January?  What am I supposed to do in the meantime?  Read?  Geeze - next you’ll tell me that I’m supposed to exercise and get a good night’s sleep too. 

Well – in lieu of any of those boring alternatives, I have taken to the internet!  And of course, it’s all in my desire to find out the latest end-of-year giving information for you – my brothers and sisters in the faith (and I rarely, well sort of rarely, peek at Facebook).

I present the latest mind-blowing statistics:

  • 33.6% of all giving happens in the last three months of the year
  • 17.5% of all giving happens in the month of December
  • 30% of all on-line giving occurs during the month of December
  • 10% of all on-line giving occurs in the last three days of December
  • December 31st on-line giving is concentrated between 12pm-7pm*

Here’s the thing:  people expect to be asked to give in December.  People want to give in December.  And here’s why people want to give -- they want to:

  • Be happier by helping others
  • Feel important by making a difference
  • Be connected with something good
  • Take advantage of tax deductions

It’s no surprise – people of faith want to give too.  And a lot of them want to give on line.  If you have on-line giving capability, make sure you’ve made it easy.  Send an email on December 31 with a link to your donation/offering page.  For some great tips on year-end giving, here’s an excellent eight-minute video from Better Fundraising for All
Your congregation, for the most part, reflects the statistics cited above.  Don’t count them out or do a half-hearted year-end giving effort.  And, I bet a few folk in the pews can also hardly wait for the return of their favorite TV shows in January.
Don’t forget!  I am happy to review your year-end letter.  Send it to me at inspiringgnerosity@gmail.comI promise not to use red pen. 
* Sources for statistics and interesting websites to boot: 

Cesie Delve Scheuermann is a consultant in stewardship, development, and grant writing. Over the past decade, while working as a volunteer and part-time consultant, she helped raise over $2 million dollars for numerous non-profit organizations. She served as the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. She is resorting to watching reruns of "Property Brothers" until January.  Her position with the Conference is funded through a  generous grant from the Collins Foundation. You can reach her at inspiringgenerosity@gmail.com.

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Cesie Delve Scheuermann
Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.