Reclaim the Testimony: Nix the Stats
Guess what? I’m away on a two-week vacation to the east coast. And…I’m eating lots of yummy stuff. Bring on more ice cream! Bring on post-vacation burpees! While I’m away, I’m sharing a couple of my favorite old posts.
A story was told.
You can guess which letter received larger donations. In fact the difference was startling. The average donation given for the statistics-filled letter: $1.14. For the Rokia Story: $2.38. When they combined statistics and a story? The average gift was $1.43.
Deborah Small, of the Wharton School of Business, who helped conduct the study said, “What we find is that when people are thinking more deliberatively…they become less generous overall.”
So, what’s this got to do with stewardship? Quit trying to convince people of the worth of your church by talking about your budget.
Tell them a story – preferably about one person. It’s time for mainline churches to recapture the old-fashioned testimony. Our churches are doing great things. Let’s be bold enough to tell somebody. And according to science, people will be moved to support it.
(Originally posted October 2012)
Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. With twelve days of vacation, she better decrease her ice cream intake or increase her burpees output. She was the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at firstname.lastname@example.org or on Facebook at https://www.facebook.com/inspiringgenerosity.
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