Inspiring Generosity


Make. It. Easy. To. Read.

                       Is she in the 2%? Bibliotheek Bornem@pixabay.com

Before we get to content, we must talk about important things: Did you make it through the season finale of “This is Us” without crying? I know I didn’t. Pass me the hankies. That episode left me wanting more. More of what’s happening with the Pearson clan in the future. More of the back story of Rebecca and Miguel. More of Jack’s brother. More, more, more. Isn’t that what good storytelling is about? Sniff. Sniff. I shall miss you, Pearson Family. ‘Til we meet again next season.
Now, on to the really important thing: how you communicate with your people. I love stumbling upon blogs that are gems. One that I’ve gotten attached to recently is Ann Wylie’s blog, “Wylie’s Writing Tips.”
In this week’s post, “U.S. Literacy Rate: Can You Read Me Now?,” Wylie points out the rather depressing levels of literacy among adults in the United States. A ten-year study conducted by the Program for the International Assessment of Adult Competencies found:
52% of all U.S. adults read at basic or below literacy levels.

Let that one sink in.
-  4% are non-literate.
-  14% have below-basic literacy levels. That means they can read and write at a first-   to third-grade level.
-  34% have basic literacy levels. That’s at the fourth- to fifth-grade level.
4% plus 14% plus 34% equals 52%.
Only 2% of U.S. adults read at the college level.
You may think the majority of people in your pews or in your organization are well-read (and of course, they undoubtedly are), but even if they are…who are you leaving behind?
Do your written materials (including your sermons) really say:
You need to reach my level.
You should be able to understand all my big words.
You really aren’t smart enough to be here.
You probably need to go somewhere else if you don’t understand my big words.
If that’s your attitude and it’s working for you, well (I guess), good for you. However, if your goal is to increase the number of people who hear the Good News or who know about the incredibly important work you are doing, it might be time to re-think how you are addressing the 52% of all Americans who read at or below the basic literacy level.
The old adage, K.I.S.S. (Keep it Simple, Stupid), applies. It’s not “dumbing down,” it’s really “reaching out.” It’s being inclusive of more people, recognizing that not everyone out there had the good fortune to go to college or has a college-level vocabulary.
For a free analysis of the readability of one of your written documents, go to Readability Formulas. I’ve just checked the readability of this blog post and the result? “Fairly easy to read.” You’re welcome.
We talk a lot about making our places of worship (and all our organizations) warm, welcoming, and inclusive. Making your written documents easy to read and understand is yet another way to help roll out the red carpet to all of God’s children.

P.S. Here’s one more fabulous (and a lot more spiritual) idea for remembering people’s names. A saint from our church came up to me and said, “I pray for the new person by name every day.” Wow. What a great tip!

Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. “This is Us” spoiler alert: She is so excited that Randall and Beth are still together. More Kleenex please. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at inspiringgenerosity@gmail.com or on Facebook at https://www.facebook.com/inspiringgenerosity or at CesieScheuermann.com.

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Cesie Delve Scheuermann
Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.