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Don’t be jealous. Last night for Valentine’s Day? I went to see the uber-romantic, The Lego Batman Movie. Hey, it was my suggestion. The movie was in one of those places where you can have dinner too. So we’re eating high-class movie food in very low light (kind of like a fancy restaurant), laughing hysterically together. Keepin’ the romance alive.
Batman, as you may recall dear friends, was a person of influence, a.k.a. an “influencer.” Granted, maybe not in the way you’d like to emulate, but there was no doubt that he got people’s attention. Something that caught my attention this week was a blog post from “Classy.” Classy (love that name) is the “#1 online and mobile fundraising platform.” You’ve just got to cheer their belief statement: “We’re on a mission to mobilize and empower the world for good.” Classy sent out a great infographic, “10 PR Strategies for Nonprofits.”
Although the infographic says it’s about public relations, each of these things is really a way to be an influencer. In other words, how you can impact change within your church or organization and in your community. As people of faith, it’s important to have a voice outside of the church.
According to Classy’s Will Schmidt, here are the “10 PR Strategies for Your Nonprofit” (my comments are in italics):
1. Be the expert. You know you have expertise in some area. Hone your knowledge and be willing to share it. What do you have a passion for? Food? The Bible? Food in the Bible? You catch my drift.
2. Be the researcher. Think about doing a survey and publishing the results. If the outcome of the survey provides interesting information, publicize it.
3. Be the speaker. Goodness gracious. The majority of you make your living giving sermons. Don’t let that gift go to waste. Offer to speak to non-church groups about something that will interest all people.
4. Be the networker. Stuck in a professional network rut? Maybe it would help to branch out and become a member of the Rotary, Chamber of Commerce, or the local Peace and Justice group.
5. Be the host. When there’s a great event happening at your church or organization, don’t forget your manners. Invite those new friends from Rotary, Chamber of Commerce, the Peace and Justice group, or the press to attend.
6. Be the source. Invite the media to a meeting. Maybe even go have a cup of coffee with a reporter. Don’t forget to reach out to alternative media sources in your community.
7. Be the creator. Start a blog with content that will pique people’s interest.
8. Be the socialite. Get information out on social media. I know that this can feel like tooting your own horn. And it is. But your church or organization is doing great things. You want to let others know too so that they can be a part of what you’re doing.
9. Be the contributor. Consider writing an editorial or letter to the editor. Remarkably, people still read newspapers.
10. Be the open book. Make sure you are being open and honest with whomever you’re communicating. Be an authentic, trustworthy voice.
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