Millennials Part 2 – the Generosity Edition
Here are some of Millennial Impact’s key findings about Millennials and giving (my thoughts are in parenthesis):
1. Intrinsic passion for a cause is Millennials’ primary motivator. (What are you offering that Millennials care about? Do you identify with one or two social justice causes that will draw in Millennials?)
2. Millennials volunteer and give modestly to multiple causes in early engagement. (Do you offer the opportunity for Millennials to volunteer for a cause they believe in through your church or organization? Do you give them the opportunity to give to that cause? This may mean being open to some designated giving.)
3. Among Millennials, women give more money than men, and older individuals more
than younger ones; larger donations correlate with higher total volunteer hours. (Can you find a way to meet the volunteer passion of your Millennials with the needs of the community or your congregation or nonprofit?)
4. Peers are a critical influence on millennial giving. (Are you giving Millennials the opportunity to volunteer with other Millennials?)
5. Millennials want to use and develop their skills through cause engagement. (Are you giving them the chance to be leaders? Are they using their skills to help others?)
6. Millennials learn about and donate to causes digitally. (How engaged are you with social media? Have you ever thought of raising designated funds for a special community project via crowdfunding?)
Clearly, there is much that non-Millennials have in common with Millennials. We all want to make our communities a better place to live. We all passionately want to change the world. But you need to be willing to listen to Millennials, engage with them, and let them have a place at the leadership table. Now is the time to make it possible for Millennials to fall in love with what you’re doing so that they’ll support your mission for the long haul. And that friends, is no joke.
Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. She wants her own hipster ostrich. She was the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at email@example.com or on Facebook at https://www.facebook.com/inspiringgenerosity.
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