Facebook Smarts with Colby Reade – Part 1
- What’s your strategy?
- Who are you hoping to target?
- Is there a particular age or demographic you want to reach?
- How will you reach a younger demographic?
- What do you know about the demographic you are trying to reach? Have you done your homework?
- How will you know if you have been successful (ah yes, metrics)?
Colby offered an example of a simple objective, strategy, and outcome:
Our church wants to be known as the premiere place of worship in our city.
We want to attract 100 prospective members to events that we will promote on Facebook.
Of those 100 people, 15 will become members by the end of the year.
Facebook gives you increased power to focus your message to the people you really want to reach. The easiest thing you can do is go to “Boost Post” (at the bottom of your church’s or organization’s most recent FB post) and see all the dozens of options at your fingertips.
So this week, start thinking about increasing or developing a Facebook presence. What’s your plan, who do you want to reach, and how much are you willing to financially invest in this grand experiment? (Hint: it doesn’t have to be a lot – what do/did you spend on newspaper ads? More info on costs next week.)
Next week, we’ll touch on a few more nuggets that Colby shared that can make your Facebook presence fun and easily manageable. Facebook is not going away any time soon. Make sure you are using it in a way that is effective and can increase your outreach in your community.
Cesie Delve Scheuermann (pronounced “CC Delv Sherman,” yes, really) is a consultant in stewardship, development, and grant writing. Over the past fifteen years, while working as a volunteer and part-time consultant, she helped raise over three million dollars for numerous non-profit organizations. If it’ll help, Cesie will babysit George and Amal’s twins at her house. She was the Oregon-Idaho Annual Conference Lay Leader from 2008-2012. Her position with the Conference is funded through a generous grant from the Collins Foundation. She is available to consult with churches. You can reach her at email@example.com or on Facebook at https://www.facebook.com/inspiringgenerosity.
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Cesie Delve Scheuermann is consultant in grant writing and stewardship/development working with the Conference. From 2008-12 she was the Conference Lay Leader for the Oregon-Idaho Annual Conference.